AJ Nelson Lifer Story: Gear Up For The Terrain AJ Nelson grew up in Kokomo, Indiana, born in '96 into a skatepark that didn't give anything away. Tight trannies, steep walls, three-inch black pipe co…

Photo Credit: Elizabeth Cruz Ramirez Interview By: Caro Hernandez  We are proud to share our partnership with the powerhouse and talented skater: Sara aka Bomba Hache! Not a surprise that we woul…

Black Matte S1 Lifer Helmets are back in stock on  May 1st. Email Sales@S1Helmets.com to pre-book. S1 LIFER HELMETS "The best all around helmets." - Chase Hawk / BMX Legend "The best fitting cert…

Olympic Gold Medalist and all around awesome person and skateboarder, Arisa Trew, loves her S1 Lifer Helmet. This is her S1 Lifer Helmet Collab Helmet  (S1 Lifer Helmet Color: Pink Gloss w Black…

No contest. No demo. No agenda. Just a text thread the night before, an early alarm, and a van loaded up and pointed toward the Coachella Valley before the crowds had any excuse to show up. The idea w…