We batch test every production run to make sure S1 Lifer Helmets are meeting our strict quality and safety standards and current helmet safety standards. Batch Testing Includes: • High Impac…

Silvia Kambouridis on Art and Roller SkatingThere is a strong connection between art and movement: self-expression is the source of the creativity that surrounds the skate world. The way we experie…

Jay is getting inducted into the Skateboarding Hall of Fame later this year. The shirt features an illustration of his iconic Layback from the early 80's.Link to buy here This is Jay holding his…

Even the masters take bad slams.  Eric D. gave us the breakdown, "It was the worst slam I have had in years. I catapulted off the hip to the deep end - hit my head - my helmet saved me." We…

There was a big contest down in Rio and the skaters were stoked because there were BIG prize purses. $500k split between street and park. Contests with big prize purses is better for the skaters - It…