As the leader in the protective gear industry we are constantly looking at ways we can improve the safety, quality and function of our products.Seeing the progression of athletes and riders pushing th…

No matter if it’s the west coast, or east coast, there is a good chance you’ll find Cole and Spud out skating. Always rocking the S1 Lifer.Shot in Seattle, WA and Asheville, NC #s1helmets…

Sometimes you only get one shot to skate a run on camera. Even if that means you don’t remember the road at all when you get to the top of the hill. Here’s Cole Trotta sending multiple North Carolina…

A LITTLE STORY OF OUR JAMMER KUJIS #24 AND HER S1 LIFER HELMETIt was a regular jam start – until I flew backwards in slow motion. I knew I would end up falling on the back of my head but there was n…

Paying homage to the locals. “In any skate trip, having a local to show you the ropes makes a trip easier, and worth while. Skaters around the world all have different styles, coming from the roads th…