"The first tradeshow I ever went to back in 1995, I met Bob Losito, and he had a booth and he was doing a brand called Screw and I think also a brand with Shepard Fairey called Subliminal. Bob had a skate shop called "Ollie Pop's" in Watchung NJ in the late 80's and then he opened Pro Skateboard Shop in Belmar a few years later. Pro Skateshop is the longest running skater owned and skate specific shop in NJ. Bob has been a big supporter of East Coast skating for decades and has done alot for the NJ skate scene. We are honored that S1 Lifer Helmets are available at Pro Skateshop. "  - Chris Terins / Co-Founder S1 Helmet Co.