AJ Nelson Lifer Story: Gear Up For The Terrain AJ Nelson grew up in Kokomo, Indiana, born in '96 into a skatepark that didn't give anything away. Tight trannies, steep walls, three-inch black pipe co…

Olympic Gold Medalist and all around awesome person and skateboarder, Arisa Trew, loves her S1 Lifer Helmet. This is her S1 Lifer Helmet Collab Helmet  (S1 Lifer Helmet Color: Pink Gloss w Black…

Lonny Hiramoto gave the nod of approval for James to join the S1 Team and we are stoked James loves his S1 Retro Lifer Helmet/  James rides for Dogtown /Black Flys / Vans / Shove It Tacos / Dust…

LIFER STORIES: FROM THE BATTLEFIELD — DARREN NAVARRETTE 10:46 AM City Heights Skatepark — San Diego, CA by Gregg Witt City Heights Skatepark sits in the heart of San Diego — a concre…

Lonny Hiramoto and Eric Dressen. S1 Lifers