"One of the reasons we are so focused on making great helmets is because there are young kids like Paige who are pushing the boundaries of what "kids" can do in skateboarding. And we want to keep them…

Carolina is part of the early CIB generation who were part of an underground movement of roller skaters venturing into skate parks and helping to evolve the sport of roller skating and take park rolle…

"Hey Kid, you should get knee pads and a helmet and skate with us!" I'm pretty sure those were the first words we said to AJ back in either late 2015 or early 2016. We were skating at Ollie's. To…

Halloween is the day when many indulge in the fantasy of being their favorite hero, the most terrifying character they’ve seen or simply creating something from scratch. Every year we see more peop…

S1 LIFER HELMETGREAT FIT: The S1 Lifer Helmet fits nice and low on the head. If your head is on the smaller side (18.5" - 20.5" circumference) you can choose the S1 Mini Lifer. If your head is on the…