So many kids nowadays skate sometimes and bike other times. They aren't just stuck on one thing. A new generation of all terrain rippers... hitting dirt jumps with their mtn bikes or bmx bikes and ram…

Tyler Rick Photo: Thomas Richmond / NCDH S1 Lifer Helmet //  Color: Cotton Candy  Check out all the Downhill Skate videos here https://www.youtube.com/s1downhill…

A group of 40 gathered for the ride out at The Huntington Beach House for the 6 mile ride along the beach to the Bolsa Chica parking lot where the Moto Beach Classic was being held. S1 gave out free T…

S1 Helmets in the wild ! These kids were all between the ages of 11 - 15 and were rocking S1 Lifer Helmets.  I asked one of the Moms why they like the S1 Lifer Helmet and she said, "The S1 Lifer…

Skateboard Hall of Famer, Lonny Hiramoto, is 60 years old still rips !!! Lonny wears the S1 Lifer Helmet and S1 Pro Knee Pads Gen 4.5 We've got an S1 Lifer x Lonny Collab Helmet in the works. Photo: F…